Fishing Reels & Accessories
For the next morning out.
Fishing tackle for early starts, short trips and a few more casts.
A fishing shop.
You check the weather the night before. Put a rod by the door. In the morning, the flask goes in last. There is a stretch of bank you have been meaning to try.
Fishing Reels & Accessories takes its starting point from that part of fishing: getting ready, getting there and learning a place by spending time in it. The collection is organised around the things you carry to the water: rods, reels, line and lures. Not every trip needs more equipment. Often it needs a small selection you know how to use.
That is the kind of shop we are building. A place to choose a rod for the journey you actually make, add something useful to the tackle box, or replace a part of a setup you already like. The aim is to make choosing less of a project, so the trip itself can take up more of your attention.
Getting there
A rod that can come along.
A fishing trip does not have to take the whole weekend. Sometimes there is an hour before work, a stop on the drive home or a patch of water near the place you are staying. These smaller outings are easy to talk yourself out of when getting ready becomes complicated.
A rod that packs down can change what you are willing to carry. A small case keeps the day’s choices together. A familiar reel leaves one less thing to work out on the bank. Our assortment makes room for that practical side of fishing, alongside the pleasure of trying something new.
We do not think everyone needs the same setup. Start with where you fish, how you travel and what you already own. The right addition might be one item rather than a whole new kit.
View the collectionThe tackle box
Make room for a change.
Open a tackle box and you can see the decisions behind a day out. A favourite spoon kept within reach. A spinner that has not had much time in the water yet. Space left for something different if the first few casts bring nothing back.
Those small choices are why the lures collection includes both individual pieces and boxed assortments. A set can be a starting point; a single lure can be an addition to years of accumulated tackle. Neither needs to replace the things you already reach for.
The photographs here take a closer look at the objects themselves: the curve of a body, the attachment of a hook, the parts of a rod you handle while setting up. We like giving those ordinary details room on the page.
Fishing Reels & Accessories
Stay for another cast.
You begin to recognise a place after a few visits. Where the bank is awkward. Which path stays muddy. How the water looks when the wind changes. There is no shortcut to that familiarity, and it is part of what makes you want to return.
Fishing Reels & Accessories is a shop for the equipment that comes along. The rest of the morning belongs to you.
Explore the collection